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company > executive team
Ted Farnsworth TED FARNSWORTH – CHAIRMAN & FOUNDER

Most recently, Ted was a pioneer in the antioxidant beverage business, where, as founder and CEO of Purple Beverage Company, Inc., he oversaw the development of its well-received functional beverage. He was founder and Chairman of Farmbid.com an agriculture Internet portal ranked by Forbes as one of the “Top 200 B2B Companies To Watch in 2000”. He broke new ground in the direct marketing industry partnering with a pay-per-call giant and creating the second largest fulfillment house in the industry.

Ted’s entrepreneurial spirit has led to feature articles in numerous publications, including Beverage World, Business Week, Consumer’s Digest, Forbes, Fortune, Health, Investor’s Business Daily, The New York  Times, The Wall Street Journal and USA Today, to name a few.


Jerry Rayman JERRY RAYMAN - CHIEF EXECUTIVE OFFICER

Jerry Rayman has more than forty years of both practical hands-on and executive sales and marketing management experience. He is very well connected in the natural products industry and has a proven successful record of accomplishments. Jerry has built businesses and achieved profitable sales and revenues for various consumer product companies. He established some of the most successful broker networks in the industry. He's been instrumental in numerous startup scenarios, many of which have grown into very successful industry brands.

Jerry began his career in the nutrition industry with Sundown Vitamins. He worked to grow their business model which was created from a small vitamin mail order business, developing it exponentially into Rexall Sundown Vitamins and subsequently Rexall Showcase International, the direct sales division. When a decision was made to move into the retail marketplace, Jerry developed the Rexall Sundown business infrastructure for their entrance. He implemented retail distribution by establishing a broker network and supporting it with merchandising reps, transforming the company into the most successful retail dietary supplement product line in the industry.

Jerry's sales, marketing and distribution achievements created the most successful supplement business in the natural products industry with pioneering blockbuster products such as Osteo Bi-Flex® which continues to be the #1 joint health product in the world.

He has also been instrumental in developing customers in network marketing, direct response, and infomercial channels such as:

  • Rexall-Sundown and Rexall Showcase International, which grew from zero dollars to over 1 billion in sales and was sold to Royal Numico, a Dutch company for $1.8 Billion
  • Enforma Systems from zero to over $125,000,000 in less than 2 years
  • Pantene Hair Products from $1 million to $30 million in sales

Greg Barna GREG BARNA - VICE PRESIDENT

Greg Barna is a visionary with a wealth of knowledge and exceptional career experiences that put him in an elite class of market development icons.

His passion and expertise is in the nutritional products industry, although he has a broad base of knowledge from his work in the medical device business, charitable trusts, patents, Internet Service Providers, finance and distribution. This foundation duly enabled him to refine and perfect Standard Business Practices to achieve excellent results for both start-up and growing businesses.

Greg has more than twenty years experience in network marketing, both as a successful independent distributor and as the CEO of a start-up direct sales company. Within two years of his coming on board, it was a company with zero debt and $40,000,000 in sales. He achieved this by increasing proprietary product offerings and expanding distribution both nationally and internationally.

He is an expert in international expansion, having learned the ropes while bringing fourteen offices to eight countries, including Canada, Russia, Israel and South Africa.

Greg has assisted numerous companies by helping some to achieve growth and prosperity and other already dynamic companies to manage rapid growth. Greg's abilities to plan, implement, lead and track business strategies have enabled him to grow businesses that achieve industry leadership, profitability, employee gratification and customer satisfaction.

Greg's "Lead by Example" management style strives to motivate excellence in individual and team performance and help companies reach their full market potential while dodging the numerous pitfalls that cause companies to fail.


Scientific Advisory Board

Bill Downs DR. BOB ARNOT - CHIEF EDUCATOR AND WELLNESS OFFICER:

Dr. Bob Arnot is the official livethesource® chief educator and wellness officer. Dr. Arnot is a renowned medical doctor, an award winning television correspondent, and international humanitarian.

His stellar broadcast career has included stints as the chief medical correspondent for NBC News, chief foreign correspondent and special foreign correspondent for MSNBC. Dr. Arnot was the health correspondent for NBC, Google Health, General Mills, WebMD and has also been featured in numerous, national television networks including; Discovery Health, Discovery Military, ABC Family Channel, BET and FOX. Dr. Arnot is also known as Dr. Danger from his highly successful reality series which chronicles his travels around the globe to places like South Africa, Syria, Botswana, Yemen and Afghanistan.

Dr. Arnot was Founder and Chief of the Lake Placid Sports Medical Center; was physician and member of the Board of Directors for the US Ski Team; and physician for the XIII Winter Olympic Games.

Dr. Arnot is also a highly successful author, having published numerous books and articles and columns on health issues ranging from sports science and physical fitness to breast cancer.

Dr. Arnot has also been involved in numerous international medical and humanitarian organizations. He was medical director for National Emergency Services. He served as a physician providing humanitarian relief in countries including; Somalia, Sudan, Rwanda, Armenia, Congo, Sierra Leone, Kosovo and Iraq. He founded Operation Lifeline Iraq.

Originally from Boston, MA, Dr. Arnot has a bachelor of medical science degree from Dartmouth College and received his Doctor of Medicine, Master of Surgery from McGill University in Montreal.



Bill Downs BILL DOWNS - NUTRITIONAL BIOCHEMIST AND CHIEF SCIENTIFIC ADVISOR

A nutritional biochemist, Bill Downs has one foot firmly planted in the business world and one foot equally well planted in research and development.

This is obvious when you review his current business profile, as he serves as President and CEO of LifeGen, Inc., a company specializing in the development of patented and patent-pending gene-guided wellness solutions. The company provides the global market with scientifically valid healthful products that improve and enable the effective management of mental and emotional health, most recently targeting reduction of negative behaviors such as over-eating, drug, gambling and smoking addiction.

His 24-year business career includes a position as Executive Vice President of The Health Network, a direct sales company out of Virginia selling dietary supplements where he additionally served as the product developer. He also served as Eastern Regional Sales Manager and Director of Technical Services for InterHealth Nutraceuticals, Inc. out of California, a company with a consumer sales market impact in excess of $2 Billion.

His well-received published research papers include topics such as nutrition, nutrigenomics, molecular and cellular biology, bio-chemistry, inflammatory disorders, obesity, diabetes, enzymology and environmental illness.



Kenneth Blum KENNETH BLUM, PH.D.

An internationally recognized authority on neuropsychopharmacology and genetics, Kenneth Blum, Ph.D, enjoys a stellar academic background as well as a fascinating career in research.

Currently an Adjunct Full Professor in the Department of Psychiatry, The University of Florida, College of Medicine and McKnight Brain Institute in Gainsville, Florida, Dr. Blum received his B.S. in Pharmacy from Columbia University, his M.S. in Medical Science from the New Jersey College of Medicine and his Ph.D. in Pharmacology from New York Medical College. He completed postdoctoral research in psychopharmacology at the Southwest Foundation for Research and Education.